Red Bull Music Academy
When Red Bull isn’t serving incredibly potent energy drinks to college students and CEOs alike, the multi-faceted brand hosts a two-week long music academy program that showcases leaders and creatives encompassing the vast spectrum of the music industry to act as mentors for the sixty individuals chosen to participate. At the end of the program, students are initiated into a year long music circuit that traverses the globe. The application guidelines indicate that applicants must be passionate musicians, that’s where all notions of institutional requirements end, aside for the fact that applicants must be over legal drinking age to be considered.
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