Watching Gregory Siff paint on the glass windows of Helmut Lang’s flagship store on Melrose Avenue was surreal. It was as though Siff was painting the city of Los Angeles with an effortless glide of a single paint brush. Using the city as a canvas, Siff painted against the Melrose street sign, the Marc Jacobs advertisement in the distance, the palm trees that lined the Hollywood hills and the bodies of pedestrians whose figures reflected in the glass. Working behind his Ray Ban frames and rocking to the beat in his headphones, Siff began painting a series of his signature characters across the glass surface. The site-specific work is part of the artist’s collaboration with Helmut Lang and Project Angel Food, a Los Angeles based charity whose mission is to help those affected by HIV/AIDS, Cancer, Diabetes, and other life-threatening diseases. On Thursday, October 17 the Los Angeles based contemporary street artist will exhibit 21 limited edition, one of a kind Helmut Lang tees hand painted by the artist. In preparation for this special event, Installation Magazine caught up with Siff and got an exclusive first look as he emblazoned his signature characters upon the glass panes of Helmut Lang.
Featured image © of Gregory Siff and Helmut Lang, 2013