What is SICKY?
SICKY is a luxury eyewear designed in Malibu, crafted in Japan and founded by John Hildebrand. SICKY is more than the carefully placed metal logo on the temple of the frames but unites a crew of fearless creators who are changing the way we see the world. Meet John Hildebrand whose fearless entrepreneurial spirit is changing the lenses through which we see. Keegan Gibbs interviewed Mr. Sicky and reveals the story behind the brand.
Directed by Keegan Gibbs
Photo by A. Moret.